I want to share something I’ve been working on. For the past several months I’ve been analyzing the financials of ecommerce brands doing one million to seventeen million dollars in revenue. The data revealed three hidden costs that consistently kill profit — [ read more...]
You don’t need calculus to forecast cash. Most ecommerce owners manage cash by checking the bank balance and making a judgment call. That works until it doesn’t. A simple cash forecast starts with two lists: what’s coming in over the next 13 [ read more...]
Here’s something I tell almost every new client in the first few weeks: your monthly P&L tells you what happened. Your weekly cash review tells you what’s about to happen. Most ecommerce owners review their finances once a month — if at [ read more...]
You’re profitable. You’re growing. You’re doing a lot of things right. You’re still checking the bank balance before every big decision instead of working from a plan. That’s not a discipline problem. It’s a structural one. And our Special Report on ecommerce [ read more...]
The one from your supplier with the updated quote on your next order. The lead time. The deposit. The new minimum. You read it twice, then open your bank account in another tab. The question isn’t just whether you have enough cash [ read more...]
Most of the ecommerce sellers I work with don’t realize they have a cash problem until it’s already a crisis. When your cash runway is dangerously short, the first move is always the same: stop the bleeding before you look for more [ read more...]