Fractional CFO · Ecommerce-focused · Author, Profit First for Ecommerce Sellers
You're running a 7 or 8-figure ecommerce brand.
So why does it feel like the money disappears?
Revenue might be climbing or it might be plateauing. Either way, cash still feels tight → getting tied up in inventory, ads, and expenses while you're left guessing what's actually safe to spend, take home, or reinvest. Your Profit Team helps you stop guessing, using the Profit First system built specifically for product brands by the person who literally wrote the book on it.
A financial operating system built for ecommerce brands.
Sound familiar?
Revenue looks fine on paper. So why does cash always feel tight?
You've worked too hard to feel this unsure about your money. Here's what we hear from founders just like you:
"Revenue looks solid on paper, but I still can't answer: can I actually afford this?"
Money vanishes into inventory, ad spend, and random expenses. You're watching the top line but can't tell what's safe to spend or take home.
"I have reports, but I still don't know which SKUs are making money — or which channels and ads are actually paying off."
Dashboards look clean. But they don't answer the real questions: which products are truly profitable after fees and returns? What's your actual return on ad spend by channel? You're guessing when you should be deciding.
"I haven't paid myself what I should be making at this level."
You're working harder than ever, but the business isn't paying you what it should be. Owner pay, retirement, stability — none of it feels secure.
"Every big decision feels like a gamble."
Inventory, ads, hires, new products. There's no clear, numbers-backed answer for what's safe. You're stuck between fear of missing out and fear of going broke.
This is why revenue alone doesn't fix the problem.
The CFO Focus Program completely changed our business. When we started, we were negative six figures. Under six months later, we were positive six figures.
Joel S. · 7-figure ecommerce brand owner
Hear from a client
Jeremy Chapman · President and CEO of The Acoustic Shoppe
The CFO Focus Program
What working with us actually looks like
A fractional CFO partnership designed for 7 or 8-figure ecommerce owners who need forward-looking financial intelligence without hiring a full-time CFO.
01 Cash Clarity
Know your cash 13+ weeks out
You will know your exact cash position before you pull the trigger on inventory or ad spend. Weekly cash plans and 13-week forecasting, reviewed together every two weeks.
02 Profitability Intelligence
Which products and channels are actually making money
We go SKU by SKU — fulfillment costs, platform fees, returns, ad spend per unit. You'll know what to scale and what to cut before it becomes a problem.
03 Strategic Alignment
Business strategy that starts with your life
Twice-monthly meetings plus annual and quarterly planning. We start with what you want your life to look like and work backward to the decisions that get you there.
04 Ongoing Partnership
A real person, not a report drop
We are a phone call away when something unexpected happens. Not a ticketing system. Not a monthly report you have to decode yourself.
Your advisory team
The people in your corner
Cyndi Thomason
Founder & Lead Advisor
Cyndi wrote the book on Profit First for ecommerce. Literally. Her book was the first licensed under Mike Michalowicz's Profit First brand. She has spent more than a decade working with ecommerce founders, speaking at industry events, and advising hundreds of businesses worldwide. She built Your Profit Team because standard financial advice doesn't work for ecommerce, and she was tired of watching good businesses struggle with solvable problems.
The first licensed Profit First book, and the playbook behind everything we do.
Jeremy Gross
CFO Advisor
Jeremy was a client first. He ran an ecommerce business with his wife and worked with Cyndi to plan his exit from a corporate job. That experience gives him something most financial advisors don't have: he knows what it feels like to sit on the other side of the table. He has spent more than a decade in ecommerce financial consulting and Profit First advising, and now works directly with CFO Focus clients on cash planning, profitability analysis, and strategic decision-making.
Client results
More from the people we work with
"They never really felt like a separate entity from us. They always kind of felt like part of the team. You get more bang for your buck, a whole team versus just one person. 11 out of 10, I would definitely recommend."
"They help me understand it. They help me process the emotional side of owning a business as well as how to make good decisions moving forward. It's not as bad as I think, and sometimes they even show me blind spots when I thought things were going pretty well."
"The first advisor who actually helped us understand and control our numbers. In 26 years of business, nobody has come close."
If you're running a 7 or 8 figure brand and your cash doesn't match your revenue, it's worth a conversation.
Discovery calls are 30 minutes. We'll look at your current situation and tell you honestly whether CFO Focus is a fit. No pressure, no pitch deck.
Book a Discovery Call