Here’s something I tell almost every new client in the first few weeks: your monthly P&L tells you what happened. Your weekly cash review tells you what’s about to happen.

Most ecommerce owners review their finances once a month — if at all. By the time a problem shows up in the monthly report, it’s already 30 days old. The damage is done.

A weekly cash review doesn’t have to be complicated. It takes about 15 minutes. You look at your current bank balance, what’s due in the next 7 days (vendor payments, platform fees, payroll), what’s coming in, and whether there’s a gap.

That 15 minutes gives you early warning. It means you have time to act before a cash crunch becomes a crisis. You can delay a non-critical payment, accelerate a collection, or adjust an order — because you saw it coming a week ahead instead of the day it hits.

Weekly isn’t overkill. For most ecommerce businesses at $500K+ in revenue, weekly is the minimum. Daily during Q4.