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Personal Development

Joy as Your Barometer

by Maverick Licerio 

June

25

2026

There are so many considerations when running a business: growth plans, economic uncertainty, the future of technology, what ecommerce might look like in five years. It can be overwhelming to navigate all of it. I’ve found that joy is one of the [ read more...]

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Cash Flow

Ecomcy TikTok Repost

by Maverick Licerio 

June

25

2026

Earlier this month I had a great conversation on the eCommerce Lab Podcast, and I had to share it. Too many Amazon sellers are obsessed with revenue numbers while their actual profit margins are razor thin — or negative. The conversation covered [ read more...]

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Personal Development

Love the Messy Middle

by Maverick Licerio 

June

25

2026

When I paint, I often lay down the paint and step back. What I see often looks nothing like my vision for the painting. Depending on the medium — I love soft pastels and watercolors — there’s a point where it looks [ read more...]

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Cash Flow

Vendors Controlling Your Cash TikTok

by Maverick Licerio 

June

25

2026

Are your vendors controlling your cash flow? It happens more often than you’d think. Many ecommerce business owners pay bills the moment they hit their inbox — before they even check whether the cash is there to cover it comfortably. Payment terms [ read more...]

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Cash Flow

Mind the Gap

by Maverick Licerio 

June

25

2026

As the trains from the Underground in London arrive in the station, you hear the public service announcement “Mind the Gap.” This simple reminder to watch your step between the train and the platform is a perfect metaphor for Q4 in ecommerce. [ read more...]

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Cash Flow

More Sales No Pay Check TikTok

by Maverick Licerio 

June

25

2026

Quick question: when’s the last time you actually paid yourself from your ecommerce business? If you’re like most sellers we talk to, you’re watching sales climb month after month — but somehow there’s never quite enough left over to write yourself a [ read more...]

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