Maybe you’ve even opened a few bank accounts and tried to follow the Profit First system. You’re building the business, checking the boxes… yet you can’t quite shake that nagging question: “Why do I still feel broke?”

Episode 2 addresses the gap between setting up the system and feeling the results. The five key accounts — Income, Profit, Owner’s Pay, Tax, and Operating Expenses — are just the structure. What makes the system work is the consistency of the transfers. Every disbursement cycle, without exception. The feeling of control comes not from opening accounts, but from using them consistently over time. Stick with it.