Ever wonder why it feels like the more your business grows, the harder it is to hold onto cash? You’re selling more, working harder, moving product — and yet the bank balance still feels like it’s never where it should be.

That’s the problem Profit First for Ecommerce solves. The traditional formula is Sales minus Expenses equals Profit. Profit First flips it: Sales minus Profit equals Expenses. By taking profit first — before expenses have a chance to consume everything — you guarantee that growth actually results in more money in your pocket, not just more money moving through your business.