The New Year

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The start of Q3 got me thinking about how 2025 is already half gone. I started wondering what might be different one year from now as we venture into Q3 2026.

This year has brought loss, resilience, and unexpected growth in equal measure. I’ve invested heavily in my team, in myself, and in rethinking what we’re building and why. What I’ve learned: plans are useful, but adaptability is essential. The businesses that thrive aren’t the ones with the best plan — they’re the ones that can revise the plan when reality doesn’t match expectations. Stay flexible. Keep moving forward.

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About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She's also a speaker and thought leader in ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of Your Profit Team and bookskeep, which provide CFO advisory and Profit First accounting services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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