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Personal Development

Life’s a dance

by Maverick Licerio 

June

25

2026

Last week in emails, I reflected on how external catalysts help us move ahead on our journey, the three men who have been catalysts for me, and how to find a few more minutes in your day through the Five M’s practice. [ read more...]

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Business Advice

Cooking up connection

by Maverick Licerio 

June

25

2026

Last week I attended my Fortress Retreat — my Profit First mastermind. I’ve worked alongside this same group of seven Profit First Mastery Members for 10 years. At least four of us cooked dinner together one evening, and what happened in that [ read more...]

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WEB

Are you a Women Ecommerce Brand Owner?

by Maverick Licerio 

June

25

2026

You’ve probably heard me talk about WEB Circles — the brand I created to support women ecommerce brand owners. If that’s not you, share with a woman colleague who would benefit. WEB Circles are small, intentional groups of women ecommerce brand owners [ read more...]

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Cash Flow

Woulda Coulda Shoulda

by Maverick Licerio 

June

25

2026

Recently we were working with a client who struggles with cash flow. He commented that he should have been doing this since day one in his business. He also made a comment about how he could have avoided so much stress if [ read more...]

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Personal Development

What is hiding in plain sight

by Maverick Licerio 

June

25

2026

“Hiding in Plain Sight” was the theme for our Profit First Mastery event. One exercise was to list our challenges on large sticky notes and add them to the wall. Then we walked around and looked at everyone else’s challenges — and [ read more...]

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Business Advice

Legacy

by Maverick Licerio 

June

25

2026

Many of my clients talk about revenue and profit, but they dream about bigger things. They want control over their time today and to leave a legacy for tomorrow. As a Fix This Next coach, I see this pattern constantly: the business [ read more...]

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