Have you ever started something new and wondered what it means financially if it does or doesn’t work out? Have you done the work to understand the potential financial upside or downside?

Before launching anything new — a product, a service, a channel, a hire — run the numbers. What does it cost to get started? What does success look like at 3 months, 6 months, 12 months? What’s the break-even point? What happens to your cash if it takes twice as long as expected? These aren’t reasons not to start. They’re the information you need to start smart and stay the course when it gets hard.