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Cash Flow

Only 5% of You Can Actually Forecast Your Financials

by Maverick Licerio 

June

25

2026

Only 5% of ecommerce owners we surveyed said they could actually forecast their financials with confidence. The rest were guessing — checking the bank balance and hoping the math worked out. A 13-week cash forecast isn’t complicated. It’s a spreadsheet with two [ read more...]

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Business Advice

Only 13% of You Have Your Operations Together

by Maverick Licerio 

June

25

2026

Only 13% of ecommerce owners we surveyed said their operations were truly dialed in. The other 87% were struggling with some combination of inventory chaos, no documented processes, systems that depended entirely on the owner, or fulfillment problems they couldn’t get ahead [ read more...]

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Business Advice

69% of You Have No Exit Plan

by Maverick Licerio 

June

25

2026

69% of ecommerce owners have no exit plan. That number should give every business owner pause — because whether you plan to sell in 2 years or 20, the decisions you make today determine the value you’ll be able to capture. A [ read more...]

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Personal Development

Too much!

by Maverick Licerio 

June

25

2026

At the reflection time of year between Christmas and New Year’s, I finished an easy jigsaw puzzle. I tend to get all consumed with 1000-piece puzzles, but I knew I didn’t have the time or mental energy for one. So I chose [ read more...]

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Cash Flow

Are You Actually Managing Cash Flow—Or Just Hoping for the Best?

by Maverick Licerio 

June

25

2026

Do you know when your next big inventory bill is due? More importantly, do you have the cash set aside to pay it? If you hesitated even for a second, you’re not alone. “I know I have a big payment coming up, [ read more...]

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Personal Development

Are You Actually Fulfilled by Your Business?

by Maverick Licerio 

June

25

2026

I want to talk about something that doesn’t get enough attention in the ecommerce world. We spend so much time obsessing over revenue, conversion rates, and ad spend that we forget to ask a more fundamental question: does this business actually energize [ read more...]

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