69% of ecommerce owners have no exit plan. That number should give every business owner pause — because whether you plan to sell in 2 years or 20, the decisions you make today determine the value you’ll be able to capture.

A business with no exit plan often has no systems, no documented processes, no team that can operate without the owner. That’s not a business someone will pay a premium for — it’s a job. Start building for transferable value now: clean financials, repeatable processes, a team that can run without you. Exit planning isn’t about leaving. It’s about building something worth staying in — and worth selling when you’re ready.