We’ve talked about why Profit First works for ecommerce — thanks to Parkinson’s Law — and how flipping the formula to Sales minus Profit equals Expenses puts you back in control. Episode 3 is about the mechanism that makes it all work: [ read more...]
In Episode 3 of the Profit First Basics Series, I talked about how separating your cash into multiple bank accounts gives you true visibility. Episode 4 takes it a step further: how to actually start. The answer is simple: open two new [ read more...]
I spent two weeks last month in northwest Washington state with my daughter. As we explored the area, I noticed that wildflowers appeared only in very specific places — certain soil, certain light, certain moisture. Working harder wouldn’t make them grow in [ read more...]
In Episode 5 of the Profit First Basics Series, we talk about the Profit Account as a built-in reward system. Over the past few episodes, I’ve talked about the importance of moving money intentionally — taking control of your cash by creating [ read more...]
As a mom and a gardener, I want to make everything perfect for both my kid and my flowers. Yet I recall an experiment where plants grown in sterile, perfect conditions were weaker than those grown with natural stressors. The adversity made [ read more...]
Last week I met with a client who shared that her dream is to have a family, but her business is struggling and she’s not sure the time is right. Her partner’s work is super demanding. She’s carrying a lot. What I [ read more...]