Are Conditions Right?

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I spent two weeks last month in northwest Washington state with my daughter. As we explored the area, I noticed that wildflowers appeared only in very specific places — certain soil, certain light, certain moisture. Working harder wouldn’t make them grow in the wrong spot.

Are conditions right in your business? You can have hustle, talent, and a great product — but if your financial structure, your team, or your market timing is off, results will be limited no matter how hard you work. Sometimes the most important question isn’t “how do I work harder?” It’s “are the conditions right for what I’m trying to grow?”

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About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She's also a speaker and thought leader in ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of Your Profit Team and bookskeep, which provide CFO advisory and Profit First accounting services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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