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Cash Flow

Profit First Basics Series Episode 1

by Maverick Licerio 

June

25

2026

Ever wonder why it feels like the more your business grows, the harder it is to hold onto cash? You’re selling more, working harder, moving product — and yet the bank balance still feels like it’s never where it should be. That’s [ read more...]

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Cash Flow

Profit First Basics Series Episode 2

by Maverick Licerio 

June

25

2026

Maybe you’ve even opened a few bank accounts and tried to follow the Profit First system. You’re building the business, checking the boxes… yet you can’t quite shake that nagging question: “Why do I still feel broke?” Episode 2 addresses the gap [ read more...]

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Cash Flow

Profit First Basics Series Episode 3

by Maverick Licerio 

June

25

2026

We’ve talked about why Profit First works for ecommerce — thanks to Parkinson’s Law — and how flipping the formula to Sales minus Profit equals Expenses puts you back in control. Episode 3 is about the mechanism that makes it all work: [ read more...]

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Cash Flow

Profit First Basics Series Episode 4

by Maverick Licerio 

June

25

2026

In Episode 3 of the Profit First Basics Series, I talked about how separating your cash into multiple bank accounts gives you true visibility. Episode 4 takes it a step further: how to actually start. The answer is simple: open two new [ read more...]

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Business Advice

Are Conditions Right?

by Maverick Licerio 

June

25

2026

I spent two weeks last month in northwest Washington state with my daughter. As we explored the area, I noticed that wildflowers appeared only in very specific places — certain soil, certain light, certain moisture. Working harder wouldn’t make them grow in [ read more...]

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Cash Flow

Profit First Basics Tiktok Series Episode 5

by Maverick Licerio 

June

25

2026

In Episode 5 of the Profit First Basics Series, we talk about the Profit Account as a built-in reward system. Over the past few episodes, I’ve talked about the importance of moving money intentionally — taking control of your cash by creating [ read more...]

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