Greatness can’t be planned

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I recently caught an episode of The Tim Ferriss Show with Ev Williams, co-founder of Twitter, Blogger, and Medium. He has definitely left his mark on how the world communicates. What struck me most was his honesty about how little of his success was planned.

Greatness can’t be planned. The most impactful things Williams built came from experimentation, following signals, and being willing to pivot hard when something wasn’t working. Creativity and intuition — not a formula — drove the breakthroughs. In your business, make room for experimentation. Not everything needs a five-year plan. Some of the best moves start as a hunch you decide to follow.

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About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She's also a speaker and thought leader in ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of Your Profit Team and bookskeep, which provide CFO advisory and Profit First accounting services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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