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Personal Development

Go Play! You are worth it!

by Maverick Licerio 

June

25

2026

As humans, we use language to tell ourselves stories based on fear — stories about how we have to control everything to be safe. This fear drives us to over-manage, over-plan, and under-play. Play is not frivolous. Play is how we access [ read more...]

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Personal Development

Do you need a catalyst

by Maverick Licerio 

June

25

2026

This past week I had one of my favorite meetings — the monthly WEB Circle, where a group of women ecommerce brand owners comes together to share, support, and grow. Sometimes the catalyst for growth isn’t a new strategy or a better [ read more...]

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Personal Development

My Catalysts

by Maverick Licerio 

June

25

2026

A couple of days ago, I wrote about catalysts for growth. Today I want to explore how people can step in as catalysts for our growth. In my early career, one man — the president of the company where I worked — [ read more...]

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Business Advice

Where is the forest?

by Maverick Licerio 

June

25

2026

Yesterday on two separate coaching calls with clients I heard cries for help. “I need to manage my time better and learn how to focus” was one. The other was quieter and also born from being overwhelmed — constantly pulled into details [ read more...]

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Personal Development

Life’s a dance

by Maverick Licerio 

June

25

2026

Last week in emails, I reflected on how external catalysts help us move ahead on our journey, the three men who have been catalysts for me, and how to find a few more minutes in your day through the Five M’s practice. [ read more...]

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Business Advice

Cooking up connection

by Maverick Licerio 

June

25

2026

Last week I attended my Fortress Retreat — my Profit First mastermind. I’ve worked alongside this same group of seven Profit First Mastery Members for 10 years. At least four of us cooked dinner together one evening, and what happened in that [ read more...]

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