A couple weeks ago, I had the opportunity to speak to a group about Profit First. One of their questions was about the tariffs and the uncertainty in the economy right now. Your best move in uncertain times is always the same: control what you can control.
What you can control: your cash position, your expense structure, your inventory levels, your supplier relationships, your pricing strategy. Build cash reserves now, before you need them. Review every expense for necessity. Diversify your supplier base. Raise prices where your market will bear it. Uncertainty isn’t a reason to freeze — it’s a reason to get your house in order so you can weather whatever comes.
