Three Frameworks for Planning 2026

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With Black Friday and Cyber Monday behind you and the next few weeks of strong sales ahead, it’s time to think about 2026. Here are three frameworks worth considering as you plan.

First: a cash framework. Map out your cash position month by month for 2026. Where will the gaps be? When are the big inventory orders? Plan for them now. Second: a return framework. Define what success looks like — not just revenue, but profit, owner pay, and time. Third: an action framework. Break your annual goals into 90-day sprints with specific, measurable milestones. Strategy without action is just a wish list. Build the plan, then work it.

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About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She's also a speaker and thought leader in ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of Your Profit Team and bookskeep, which provide CFO advisory and Profit First accounting services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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