We are creating some new roles in Your Profit Team to ensure that we serve our clients well as we grow. As we developed the job descriptions, we asked our advisors a key question: what are the top revenue-driving responsibilities for each role?

This question changes everything about how you define a job. Instead of listing tasks, you identify the 2-3 things this person must do exceptionally well to generate real value. That clarity attracts better candidates, creates better accountability, and makes performance reviews far more meaningful. Every role in your business should have an answer to: what revenue does this person drive or protect?