In Profit First Basics Episode 8, we tackle one of the biggest profit killers: money leaks. These are the expenses that quietly drain your business without you noticing — subscriptions you forgot about, tools you stopped using, services that outlived their purpose.

The Cut, Reduce, Keep method is simple. Go through every expense and ask: can I cut this entirely? If not, can I reduce it? If not, keep it — but justify it. Most businesses find 10-20% of their operating expenses fall into the cut or reduce category. That’s profit hiding in plain sight, waiting to be reclaimed.