In Profit First Basics Episode 6, we talk about the Profit Account — and specifically, why half of it is the key to long-term stability and growth.

Most people think of the Profit Account as a reward account — money you take out quarterly and enjoy. And that’s part of it. But the other half stays in the account, building over time into a reserve. That reserve is your business’s safety net. It’s what lets you handle an unexpected expense, a slow quarter, or a growth opportunity without panic. The profit account isn’t just about celebrating success — it’s about building resilience.