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Business Advice

Major Force = Major Movement

by Maverick Licerio 

June

25

2026

This weekend I worked on cleaning up the creek bank on our property from a flood we had late last year. We have a huge new rock bar along the bluff now that I clambered over picking up the trash the floodwaters [ read more...]

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Cash Flow

Face 2025 Head On

by Maverick Licerio 

June

25

2026

How do you keep going when every direction you turn there is another challenge? I feel like my word for 2024 has to be resilience. My home state of North Carolina certainly showed us what resilience looks like after Hurricane Helene. Face [ read more...]

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Entrepreneurs

Need a Lifeline Right Now?

by Maverick Licerio 

June

25

2026

A few months ago, I was given the most generous gift from a colleague. It had been a rough week — two long-term employees were diagnosed with significant health issues. These are my friends. I was carrying a lot. My colleague showed [ read more...]

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Entrepreneurs

Business is Hard

by Maverick Licerio 

June

25

2026

I’ve seen in my social media feed this concept that business can be made simple. Donald Miller even has a book, podcast, and platform titled “Business Made Simple.” And while I appreciate the spirit of it, I want to be honest: business [ read more...]

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Podcast and Interviews

Kickstart Your Profit

by Maverick Licerio 

June

25

2026

I wanted to share a great way to give your ecommerce business a powerful advantage — and it’s free. My friend and partnership strategist Marc Rodill has released a new interview series called Kickstart Your Profit, featuring 10-minute interviews with top ecommerce [ read more...]

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Business Advice

It’s What You Know For Sure

by Maverick Licerio 

June

25

2026

I had to part ways with my marketing guy. We worked together for over a year and it was an experiment from which I learned a lot. At first, I wanted him to come in and bring his system and make it [ read more...]

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