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Cash Flow

How is Profit First different for ecommerce versus other businesses?

by Maverick Licerio 

June

24

2026

If you’ve tried the original Profit First and it felt like something was off, you’re not wrong. The original system was built for service businesses — consultants, agencies, businesses where revenue comes in and profit is what’s left after expenses. Ecommerce is [ read more...]

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Cash Flow

Revenue is growing but where is the cash going?

by Maverick Licerio 

June

24

2026

The orders are coming in, the revenue numbers look good, and yet you open your bank account and wonder where it all went. There are three places it typically goes. First: platform fees you’re not fully seeing. Between Amazon referral fees, FBA [ read more...]

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Cash Flow

How much cash do I have and how long will it keep me afloat?

by Maverick Licerio 

June

24

2026

Take a second to stop and answer this question: How many weeks could your business keep operating on the cash you have right now? Most ecommerce owners don’t know. And that’s the problem. Cash runway is one of the most important numbers [ read more...]

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Cash Flow

How do I keep track of cash flow for inventory?

by Maverick Licerio 

June

24

2026

There’s one conversation I have with almost every new client. How do you track your inventory cash flow? The answer is almost always: I just watch the balance and order when I think I have enough money. That approach works until it [ read more...]

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Cash Flow

How do I know if I have a cash problem?

by Maverick Licerio 

June

24

2026

Most of the ecommerce sellers I work with don’t realize they have a cash problem until it’s already a crisis. Revenue up, bank account shrinking — it doesn’t make sense until you look at the three warning signs. Warning sign one: you’re [ read more...]

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Cash Flow

What is the Cash Flow Canyon and how do I avoid it?

by Maverick Licerio 

June

24

2026

Sales are up. Margins look fine on paper. But every month is a scramble to cover the next inventory order, and the bank account never seems to recover between restock cycles. That’s the Cash Flow Canyon — and it’s one of the [ read more...]

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Copyright 2026 Cyndi Thomason -

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