Most of the ecommerce sellers I work with don’t realize they have a cash problem until it’s already a crisis. Revenue up, bank account shrinking — it doesn’t make sense until you look at the three warning signs.

Warning sign one: you’re profitable on paper but constantly stressed about cash. That gap between P&L profit and bank balance is the first red flag.

Warning sign two: you’re using credit cards or a line of credit to cover regular operating expenses — not growth investments. If debt is funding day-to-day operations, you have a structural cash problem.

Warning sign three: you can’t answer, right now, how many weeks of cash you have. If the number isn’t readily available, you’re flying blind.

None of these mean your business is failing. They mean your cash management system isn’t keeping up with your business. That’s fixable — but only once you can see the problem clearly.