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Entrepreneurs

Dreams and Goals

by Maverick Licerio 

June

25

2026

As I sat in the airport, I realized that when I went to sleep that night, I would have visited all 50 states. I haven’t been checking off a map or a list — I don’t think I ever even wrote it [ read more...]

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Cash Flow

How do I eliminate cash flow headaches as an ecommerce seller?

by Maverick Licerio 

June

25

2026

Here’s what I see most often with ecommerce sellers. Most owners manage cash by checking the bank balance and making a judgment call. And when it stops working, it stops working fast. If cash flow feels like a problem you keep solving [ read more...]

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Personal Development

What I Learned from Mrs O’Keeffe

by Maverick Licerio 

June

24

2026

After visiting Georgia O’Keeffe’s home in Abiquiu and the museum in Santa Fe, I learned so much about her and in doing so I learned about myself too. She was truly a pioneer as a woman in the abstract and modern art [ read more...]

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Entrepreneurs

My Business Quest

by Maverick Licerio 

June

24

2026

Recently, I heard a talk by the late Sir Ken Robinson about how finding your passions is a quest. “A quest is a journey you take whose outcome is not certain… You may find yourself discovering things along the way you had [ read more...]

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Business Advice

When things are not as they appear

by Maverick Licerio 

June

24

2026

When Dave and I were at White Sands National Park, the landscape looked like hills of snow. As I walked barefoot in the white sand, my brain kept thinking “be careful, this could be slick” — equating the glistening sand with familiar [ read more...]

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Cash Flow

Profit First Distribution

by Maverick Licerio 

June

24

2026

We are almost done with Q1! How is it shaping up for you? What plans do you have for your profit distribution? Do you have funds set aside to pay the tax bill once your taxes are complete? When you manage your [ read more...]

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