Recently, I heard a talk by the late Sir Ken Robinson about how finding your passions is a quest. “A quest is a journey you take whose outcome is not certain… You may find yourself discovering things along the way you had not anticipated.”

Reflecting on this, I believe entrepreneurship is definitely a quest. We likely have a destination in mind: a certain revenue goal, profitability metric, time freedom, flexible lifestyle. Yet every entrepreneur I know ended up discovering things along their journey they had not expected.

Using the word “quest” opens up the possibility to those unexpected twists and turns and keeps our mindset flexible. One thing I know for sure is we must be flexible in today’s business environment.