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Cash Flow

Cash Roller Coaster TikTok

by Maverick Licerio 

June

25

2026

Running your business shouldn’t feel like a cash roller coaster. One month you’re up, the next you’re scrambling to cover expenses. You’re making sales, but the money never seems to stay. Profit First breaks that cycle. Instead of spending what’s left after [ read more...]

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Personal Development

Tis the Season – Everyday

by Maverick Licerio 

June

25

2026

Earlier this week I got to attend a retirement party for Dee Dee Fuller. I hired Dee Dee 41 years ago in my corporate days. Watching her celebrated by people who had worked alongside her for decades reminded me of what actually [ read more...]

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Cash Flow

Our TikTok and YouTube Channels

by Maverick Licerio 

June

25

2026

Is your business stressing you out so badly that you’re searching for answers to a cash flow problem at 11 PM? Are you wondering if every ecommerce seller struggles with the same vendor payment timing issues, the same inventory cash crunch, the [ read more...]

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Cash Flow

What 75 Ecommerce Owners Just Told Me About Their Businesses

by Maverick Licerio 

June

25

2026

I’ve been looking at the results from 75 ecommerce owners who took our business performance assessment. The data paints a clear picture: most businesses are struggling with the same three things — cash flow, systems, and planning. Only 7% have cash flow [ read more...]

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Cash Flow

Only 7% of You Have Your Cash Flow Under Control

by Maverick Licerio 

June

25

2026

Only 7% of ecommerce owners we surveyed said they had their cash flow truly under control. That means 93% are operating with some level of cash anxiety — wondering if there will be enough, reacting to problems instead of preventing them. Cash [ read more...]

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Cash Flow

Only 5% of You Can Actually Forecast Your Financials

by Maverick Licerio 

June

25

2026

Only 5% of ecommerce owners we surveyed said they could actually forecast their financials with confidence. The rest were guessing — checking the bank balance and hoping the math worked out. A 13-week cash forecast isn’t complicated. It’s a spreadsheet with two [ read more...]

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Copyright 2026 Cyndi Thomason -

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