Only 7% of ecommerce owners we surveyed said they had their cash flow truly under control. That means 93% are operating with some level of cash anxiety — wondering if there will be enough, reacting to problems instead of preventing them.

Cash flow under control doesn’t mean perfect. It means you know what’s coming, you have a plan for the gaps, and you’re not surprised by your own business. It starts with visibility — a weekly cash review, a 13-week forecast, dedicated accounts. From there, control follows. You can get there. But you have to start.