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Business Advice

The Promise

by Maverick Licerio 

June

25

2026

I have to admit I love using AI, especially Claude, to help me analyze and organize data. It has helped me look at time logs from my team, create job descriptions, and speed up research that used to take days. But AI [ read more...]

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Cash Flow

Running on Empty TikTok

by Maverick Licerio 

June

25

2026

Imagine paying yourself regularly every month. Not just when there’s “extra” money left over, but automatically and consistently. That’s what Profit First makes possible. Most ecommerce owners treat their own paycheck as last priority — everything else gets funded first, and if [ read more...]

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Business Advice

The Same but Different

by Maverick Licerio 

June

25

2026

In this world where AI and large language models are cranking out regenerated content, I believe we succeed in our business by letting our humanity shine. People like doing business with people they know, like, and trust. That hasn’t changed. What has [ read more...]

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Personal Development

Thanksgiving

by Maverick Licerio 

June

25

2026

This Thanksgiving holiday I’m thankful for our team, clients, and colleagues that are valued communities for Dave and me as a family business. With a remote team and clientele, we appreciate the trust our clients place in us and we work hard [ read more...]

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Personal Development

Be a Frost Flower, Be Yourself

by Maverick Licerio 

June

25

2026

Two weeks ago in the Ozarks, the temperature dropped over 30 degrees from Saturday to Sunday. That Monday morning when I walked the dogs, the frost flowers were shining in the grass. These delicate ice formations only appear under specific conditions — [ read more...]

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Business Advice

Three Frameworks for Planning 2026

by Maverick Licerio 

June

25

2026

With Black Friday and Cyber Monday behind you and the next few weeks of strong sales ahead, it’s time to think about 2026. Here are three frameworks worth considering as you plan. First: a cash framework. Map out your cash position month [ read more...]

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