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Business Advice

ReRun of Are Conditions Right

by Maverick Licerio 

June

25

2026

In July, I spent two weeks visiting my daughter in northwest Washington state. The Bellingham Bay area, Mount Baker — it’s stunning up there. One thing that struck me was the wildflowers. They weren’t everywhere. They appeared in very specific conditions — [ read more...]

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Personal Development

Giving and Receiving

by Maverick Licerio 

June

25

2026

This past weekend I spent time with my dad. He’s 89 years old and a man of strong faith. I have noticed in our calls and visits since my brother passed, he always ends our conversations with “I love you.” It’s become [ read more...]

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Cash Flow

Profit First Basics TikTok Series Ep. 7

by Maverick Licerio 

June

25

2026

Profit First Basics Episode 7 reveals one of the most common mistakes ecommerce sellers make: running everything through a single bank account. When all your money lives in one place, you have no visibility into what’s actually available for different purposes. Is [ read more...]

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Cash Flow

Profit First Basics TikTok Series Ep. 8

by Maverick Licerio 

June

25

2026

In Profit First Basics Episode 8, we tackle one of the biggest profit killers: money leaks. These are the expenses that quietly drain your business without you noticing — subscriptions you forgot about, tools you stopped using, services that outlived their purpose. [ read more...]

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Personal Development

Curiosity and Contribution

by Maverick Licerio 

June

25

2026

I love it when curiosity leads me to rediscover something I already love. I’ve been doing gratitude and contribution journaling daily and I had a question: does contribution count if it’s something you love doing? The answer, I discovered, is yes — [ read more...]

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Cash Flow

Break Down SKUs TikTok

by Maverick Licerio 

June

25

2026

Here’s what most ecommerce sellers get wrong: they focus on their company’s total profit while ignoring whether each individual product is actually making them money. You might think your store is profitable — and it might be overall — while carrying several [ read more...]

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