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Cash Flow

Adversity is our Friend

by Maverick Licerio 

June

25

2026

As a mom and a gardener, I want to make everything perfect for both my kid and my flowers. Yet I recall an experiment where plants grown in sterile, perfect conditions were weaker than those grown with natural stressors. The adversity made [ read more...]

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Personal Development

What is your Priority?

by Maverick Licerio 

June

25

2026

Last week I met with a client who shared that her dream is to have a family, but her business is struggling and she’s not sure the time is right. Her partner’s work is super demanding. She’s carrying a lot. What I [ read more...]

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Business Advice

Are You Leaning Back as a Leader?

by Maverick Licerio 

June

25

2026

Over the weekend I attended two meetings of our homeowners association. One was a group of neighbors who were up in arms, and the other was the official meeting. The contrast was striking. Great leaders don’t have all the answers — they [ read more...]

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Personal Development

Do What Feels Fun

by Maverick Licerio 

June

25

2026

While I was in Northwest Washington with my daughter last month, we attended a paint and sip class at a local coffee and wine shop. A local artist taught us how to paint an orca. I haven’t painted with acrylics in years, [ read more...]

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Cash Flow

Profit First Basics Series Ep. 6

by Maverick Licerio 

June

25

2026

In Profit First Basics Episode 6, we talk about the Profit Account — and specifically, why half of it is the key to long-term stability and growth. Most people think of the Profit Account as a reward account — money you take [ read more...]

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Cash Flow

What’s Your Most Profitable Product

by Maverick Licerio 

June

25

2026

Have you looked at your products and determined their true profitability? Not the gross revenue each one generates — but the actual net profit after COGS, platform fees, fulfillment, advertising, and returns? Most sellers haven’t. They know their bestsellers by volume. They [ read more...]

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