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Entrepreneurs

Stepping stones beyond the path

by Maverick Licerio 

June

25

2026

In 2014, I attended the first ever QuickBooks Connect Conference. It was a milestone for me because I was launching my new bookkeeping business, bookskeep. I didn’t have a clear plan for where it would go — just a conviction that ecommerce [ read more...]

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Entrepreneurs

Possibility Leads to Greatness

by Maverick Licerio 

June

25

2026

Yesterday, I had the privilege of coaching some ecommerce partners that have made significant progress in their business. Many months ago, they started down a path of major changes. When we first met, they were overwhelmed and stressed. Possibility leads to greatness. [ read more...]

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Personal Development

It Didn’t Go as Planned

by Maverick Licerio 

June

25

2026

Things didn’t go as planned, in the best way possible. I was eager to start my adult life and enrolled in a community business college one month after high school graduation. Within months, unexpected circumstances changed everything. Looking back, every detour taught [ read more...]

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Personal Development

Where have you been

by Maverick Licerio 

June

25

2026

Do you plan your path based on where you’re going in the future, or where you came from in the past? As a lifelong planner, I obsess over the future. But looking back — really looking — often reveals patterns, strengths, and [ read more...]

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Personal Development

I don’t seek, I find

by Maverick Licerio 

June

25

2026

Last Saturday I spent the weekend in Salisbury, NC, where I grew up. I attended an exhibition at Waterworks Visual Arts Center — Modern Masterpieces, a collection of works inspired by the great masters. Picasso said “I don’t seek, I find.” That [ read more...]

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Cash Flow

Resistance

by Maverick Licerio 

June

25

2026

Today I am looking forward to a call with a client to start preparing for goal setting in their business. They had some homework to do and I was to receive it two days ago. It hasn’t arrived yet. Resistance is real. [ read more...]

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