I’ve been thinking about small changes that create big results. You know how sometimes the tiniest shift in your business can unlock profit that was hiding in plain sight? That’s exactly what Mike’s 4 Minute Money Maker is designed to surface.

Small, consistent actions compound. A 2% improvement in your COGS, a slight reduction in ad spend on underperforming SKUs, a single new account for profit allocation — none of these feel dramatic. But over 12 months, they change the financial character of your business entirely. Look for the 4-minute wins. They add up.