The last couple months I have really focused on email. We made a big switch with our CRM for bookskeep, and a huge part of that was switching over our email list. Anyone who has done this knows: it is not a small project.

Between the technical migrations, the deliverability issues, the list cleaning, and the reconnection campaigns — it was months of careful work. But our team showed up every day and kept the emails going, kept the connection alive. Technology will always have its construction zones. What matters is the commitment to showing up for your audience through them.