“Persistent perfect problems are a great way to hide from what’s possible.” — Seth Godin. Are you spending your time polishing problems? It’s easy to do. Our brains are wired for it. We return to the same familiar challenges because they’re known — even if they’re painful. The unknown is scarier.

But what’s possible lives on the other side of the problems you keep polishing. Try this: take your most persistent problem and, instead of trying to solve it, ask what becomes possible if it didn’t exist. That shift — from problem-focused to possibility-focused — often reveals solutions that the polishing never would.

About the author 

Maverick Licerio

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