We’ve talked about why Profit First works for ecommerce — thanks to Parkinson’s Law — and how flipping the formula to Sales minus Profit equals Expenses puts you back in control. Episode 3 is about the mechanism that makes it all work: separate bank accounts.

One account for income. One for operating expenses. One for inventory. One for taxes. One for profit. Each account has one job. When money goes in, it gets allocated immediately. You never have to wonder “can I afford this?” — because the answer is right there in the relevant account. Separation creates clarity. Clarity creates control.