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Personal Development

Family Visits and Conversations

by Maverick Licerio 

June

25

2026

The last few months of the year resulted in a lot of family visits and conversations. I am grateful so many of my relatives still get together. While I was back in North Carolina for the holidays, stories came up that I [ read more...]

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Personal Development

What’s Putting You Off?

by Maverick Licerio 

June

25

2026

What belief are you telling yourself before you start? What incremental one step can you take today that gets you started down the path of your dreams? I had an open office hours call recently where someone shared that they’d been wanting [ read more...]

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Personal Development

I Wrote a New Poem This Morning

by Maverick Licerio 

June

25

2026

Sometimes poetry gives me access to creativity or what I’m feeling in a way I can’t get to just by journaling. Today I found just the gaping hole that I needed to fill with words. The business world can be brutal and [ read more...]

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Cash Flow

The Results Are Painful

by Maverick Licerio 

June

25

2026

Ecommerce brands are struggling. Revenue growth slowed significantly last year across the industry, while costs continued to rise. Margins that were already thin got thinner. And the sellers who were running on debt or hoping revenue would solve their structural problems ran [ read more...]

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Business Advice

A 40 Year Employee

by Maverick Licerio 

June

25

2026

40 years ago I welcomed to my staff — back in my corporate days in North Carolina — a new assistant. She was quick to ask questions and quick to stand her ground for what she believed was right. She became one [ read more...]

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Business Advice

A2x Accrual Accounting Blog

by Maverick Licerio 

June

25

2026

I was recently asked by my friends at A2X to help with a blog highlighting the importance of choosing the right accounting method for ecommerce businesses. Geoff Gualano wrote an excellent piece covering accrual accounting and why it matters. The short version: [ read more...]

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