I want to ask you something before we go any further into all the margin conversations we’ve been having. Do you know exactly what’s included in your COGS? Not the general idea. The actual line items. What your accounting system is pulling [ read more...]
Most of the work in product profitability is figuring out which of your products are actually making you money. That’s the hard part. But once you have the numbers, there’s a second step most owners don’t get to. What do you actually [ read more...]
For an Amazon-primary business, 36 cents of every revenue dollar goes to platform costs before anything else gets paid. Out of our research on 37 ecommerce businesses, the ones we categorized as thriving had built themselves a multichannel structure. Their all-in marketplace [ read more...]
The tariff and trade war will impact you and now is the time to start planning. After 2024 where fees and prices went up dramatically, margins are already tight. It is time to get a plan together. Here’s what you can do [ read more...]
Remember all the uncertainty in 2020 with COVID and how it all turned into sunshine and roses? It was thrilling to be in the land of ecommerce growth and cheap working capital and 10x multiples. Those days are gone, and they’re not [ read more...]
Seth Godin once wrote about the difference between dumbing something down and simplifying it. Dumbing down removes the substance. Simplifying it up preserves the substance while making it accessible. That distinction matters enormously. Stop stressing over complex financials — simple it up. [ read more...]