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Personal Development

Escaping the Messy Middle

by Maverick Licerio 

June

24

2026

Yesterday I was deep in the messy middle. Working on a Special Report project that I have been focusing on since January, I was at the stage of getting feedback. I had sent the report out to 10 folks, and I heard [ read more...]

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Personal Development

Days of Our Lives

by Maverick Licerio 

June

24

2026

My grandmother used to stop every afternoon to sit down and watch her soap. I remember the narrator saying “like sands through the hourglass, so are the days of our lives.” As entrepreneurs, we feel that pull every day. The hours move [ read more...]

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Cash Flow

How do I build a cash strategy that works for my ecommerce business?

by Maverick Licerio 

June

24

2026

Most ecommerce sellers I talk to don’t have a cash strategy. They have a revenue strategy. They have a growth strategy. But when it comes to cash, most are just watching the bank account and hoping the math works out. A real [ read more...]

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Cash Flow

Does my ecommerce business need an emergency reserve?

by Maverick Licerio 

June

24

2026

I want to tell you about something we call the squirrel fund. You know how squirrels spend all fall gathering and storing nuts? Not because they need them right now, but because they know winter is coming. Every ecommerce business needs a [ read more...]

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Business Advice

The buying process has changed

by Maverick Licerio 

June

24

2026

Last week, I spent four days in Nashville at an ecommerce conference focused on AI and the future of selling. The message that kept coming up: the buying process has fundamentally changed. Consumers are no longer starting their search on Amazon or [ read more...]

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Cash Flow

Amazon’s Cash Grab Postponed Email

by Maverick Licerio 

June

24

2026

Amazon recently announced changes to how they handle advertising payments, and then backed off the original April 15 deadline. But the change is still coming — now set for August 1. Here’s what matters: Amazon is moving to a DD+7 disbursement model [ read more...]

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