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Cash Flow

Why Does Gross Margin Matter More Than Revenue Growth?

by Cyndi Thomason 

July

29

2026

I’ve watched businesses double their revenue and go broke. Not slowly. Not over years of decline. Just in the space of a single strong growth year, revenue climbing the whole time. It’s one of the harder things to explain to an owner [ read more...]

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Personal Development

Is Anyone Else Experiencing AI Anxiety?

by Cyndi Thomason 

July

27

2026

The Unsettled Feeling I’ll be honest with you about something. For a while, the feeling was just unsettledness. A sense of being behind. Everyone around me seemed to be racing ahead, and I was standing still. Then I sat in on a [ read more...]

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Cash Flow, Special Report

The Business That Never Got Trapped

by Cyndi Thomason 

July

24

2026

Most of the stories about ecommerce platform strategy are about escape. A business built on Amazon, struggling with the fee structure, trying to diversify out. That’s one version of the story. But there’s another version in our research data, and it’s worth [ read more...]

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Business Advice, Cash Flow

What I Tell Each Group to Do First: Ecommerce Net Margin Action Plan

by Cyndi Thomason 

July

22

2026

The research report ends with three sets of recommendations. One for the Struggling group. One for the Healthy group. One for the Thriving group. Most of the conversation around the report has been about the diagnosis — which group you’re in and [ read more...]

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Cash Flow, Special Report

Two Platforms are Better Than One: Why Diversifying Off Amazon Doubles Your Profit Margin

by Cyndi Thomason 

July

20

2026

There's a table in the research report that I keep coming back to. It doesn't have the most dramatic numbers in the document, but it's the one that makes the structural argument concrete in a way that's hard to argue with. Amazon [ read more...]

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Business Advice, Cash Flow, Special Report

Report TikTok Case Study

by Cyndi Thomason 

July

17

2026

One of the businesses in our research report went through a transformation over the last twelve months that’s worth telling you about. The report walks through the patterns we saw across the whole dataset. The three groups, the three structural constraints, the [ read more...]

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Copyright 2026 Cyndi Thomason -

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