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Cash Flow

The Results Are Painful

by Maverick Licerio 

June

25

2026

Ecommerce brands are struggling. Revenue growth slowed significantly last year across the industry, while costs continued to rise. Margins that were already thin got thinner. And the sellers who were running on debt or hoping revenue would solve their structural problems ran [ read more...]

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Business Advice

A 40 Year Employee

by Maverick Licerio 

June

25

2026

40 years ago I welcomed to my staff — back in my corporate days in North Carolina — a new assistant. She was quick to ask questions and quick to stand her ground for what she believed was right. She became one [ read more...]

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Business Advice

A2x Accrual Accounting Blog

by Maverick Licerio 

June

25

2026

I was recently asked by my friends at A2X to help with a blog highlighting the importance of choosing the right accounting method for ecommerce businesses. Geoff Gualano wrote an excellent piece covering accrual accounting and why it matters. The short version: [ read more...]

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Business Advice

Have you ever started something new?

by Maverick Licerio 

June

25

2026

Have you ever started something new and wondered what it means financially if it does or doesn’t work out? Have you done the work to understand the potential financial upside or downside? Before launching anything new — a product, a service, a [ read more...]

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Personal Development

We Drove 14 and 1/2 Hours to Reset

by Maverick Licerio 

June

25

2026

A couple months ago, we drove from our place in the North Carolina mountains back to our home in the Ozark mountains of Arkansas. It is a long haul — 14.5 hours of driving — because we bring the dogs and make [ read more...]

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Business Reminder

BOI Reporting is Due

by Maverick Licerio 

June

25

2026

In this on-again, off-again political world, I want to remind you that the Beneficial Ownership Information (BOI) reporting requirement is officially back ON! Most businesses must file by March 21st. It’s quick, easy, and required — even for inactive entities. BOI reporting [ read more...]

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