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Business Advice

Make a Business Road Map

by Maverick Licerio 

June

25

2026

You’re about to take a road trip with your family. Before you leave, you check the tires, ensure the oil has been changed, gas up the car. You look at the weather and decide on the best route. You have a plan [ read more...]

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Cash Flow

Running on borrowed money

by Maverick Licerio 

June

25

2026

I am often asked, when is debt good? The answer: when you are using it strategically to grow your business by ordering excess inventory or purchasing equipment that will generate more revenue than the cost of the debt. Debt becomes a problem [ read more...]

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Cash Flow

One Bank Account Isn’t Enough

by Maverick Licerio 

June

25

2026

When everything runs through one bank account, you can’t tell what you actually have. That balance includes money already earmarked for taxes, inventory, and payroll — but it all looks like available cash until it isn’t. The fix is separation. A dedicated [ read more...]

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Cash Flow

87% Have No Cash Cushion

by Maverick Licerio 

June

25

2026

We asked over 200 ecommerce business owners whether they had at least 3 months of operating expenses saved as a cash cushion. 87% said no. That means nearly 9 out of 10 businesses are one bad quarter away from a crisis. Building [ read more...]

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Cash Flow

Don’t Know Which Products Make Money

by Maverick Licerio 

June

25

2026

They’re celebrating a big sales month, excited about revenue growth — and then we look at the actual profit numbers and the excitement falls. We discover they’ve been pushing products that look like bestsellers but are actually losing money once you factor [ read more...]

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Cash Flow

Debt Isn’t the Problem

by Maverick Licerio 

June

25

2026

Debt isn’t the problem — misusing it is. There’s a difference between strategic debt and survival debt. Strategic debt funds inventory you know will sell, at margins that more than cover the cost of borrowing. Survival debt covers operating expenses you can’t [ read more...]

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