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Business Advice

Women Who Care

by Maverick Licerio 

June

25

2026

A few months ago, I got an email from a longtime team member asking for my OK to attend a supplier fair for an International Women’s Day event for Walmart Associates as a representative of bookskeep. I was so proud. At bookskeep, [ read more...]

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Business Advice

Email Construction Ahead

by Maverick Licerio 

June

25

2026

The last couple months I have really focused on email. We made a big switch with our CRM for bookskeep, and a huge part of that was switching over our email list. Anyone who has done this knows: it is not a [ read more...]

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Business Advice

Into The Unknown

by Maverick Licerio 

June

25

2026

Last week I attended Scaling New Heights, the largest accounting technology conference in the world. It was my fourth year attending, and because of the book I’ve been reading — Why Greatness Cannot Be Planned — I decided to go without an [ read more...]

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Cash Flow

The Cash Flow Canyon™

by Maverick Licerio 

June

25

2026

Let’s be real — running a private label ecommerce business is no small feat. You’re hitting $1M+ revenue, you’re growing, orders are flying out the door. And yet cash feels perpetually tight. That’s the paradox no one warns you about: the Cash [ read more...]

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Entrepreneurs

Freedom to start over

by Maverick Licerio 

June

25

2026

This day is to celebrate the freedom of our country and I’m grateful to enjoy those freedoms every day. This week I had the privilege to meet with a client that is building a successful, growing business after previously losing everything. The [ read more...]

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Business Advice

That’s interesting

by Maverick Licerio 

June

25

2026

For years I’ve had a management practice of talking to team members one-on-one to find out what was interesting to them in their work and life in general. My belief is that we all have curiosity and interests that, when explored, can [ read more...]

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