Cash flow, profit, and
what actually moves the needle in ecommerce.
Practical financial insights for ecommerce owners — written by advisors who work with real brands every day. No theory, no fluff.
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What Would You Work Backward From?
Before Amazon builds anything, it writes the press release. Cyndi Thomason shares how a fellow Profit First Professional's exit and the book Working Backward...
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How Do I Read My Financials for Warning Signs of Trouble?
Most financial trouble builds slowly. Cyndi Thomason shows ecommerce owners which financial warning signs to watch on the P&L and balance sheet, and how to s...
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How Big Is Big Enough?
Revenue is up, but it still doesn't feel like enough. Cyndi Thomason shares three questions that help ecommerce owners define a right-sized business, and why...
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Closing: Thriving
What thriving looks like isn't a revenue number. Cyndi Thomason closes the Ron Baker four spheres series and shows ecommerce owners how to pick the one spher...
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Purpose and Meaning
Why did you start your business? Your answer shapes every financial decision you make. Here's how a lifestyle business, a growth machine, and a business buil...
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Wisdom and Understanding
Your P&L says you made money, but your bank account says otherwise. Cyndi Thomason explains profit vs cash flow for ecommerce owners, and why cash runway and...
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