Cash flow, profit, and
what actually moves the needle in ecommerce.
Practical financial insights for ecommerce owners — written by advisors who work with real brands every day. No theory, no fluff.
Not sure where your cash is going?
Take the free assessment
How Do I Read My Financials for Warning Signs of Trouble?
Most financial trouble builds slowly. Cyndi Thomason shows ecommerce owners which financial warning signs to watch on the P&L and balance sheet, and how to s...
Read More →
How Big Is Big Enough?
Revenue is up, but it still doesn't feel like enough. Cyndi Thomason shares three questions that help ecommerce owners define a right-sized business, and why...
Read More →
Closing: Thriving
What thriving looks like isn't a revenue number. Cyndi Thomason closes the Ron Baker four spheres series and shows ecommerce owners how to pick the one spher...
Read More →
Purpose and Meaning
Why did you start your business? Your answer shapes every financial decision you make. Here's how a lifestyle business, a growth machine, and a business buil...
Read More →
Wisdom and Understanding
Your P&L says you made money, but your bank account says otherwise. Cyndi Thomason explains profit vs cash flow for ecommerce owners, and why cash runway and...
Read More →
Health and Wellbeing
Lying awake at 2 a.m. wondering if you can afford the next inventory order? Cyndi Thomason explains why cash flow anxiety comes from not seeing your numbers,...
Read More →