Cash flow, profit, and
what actually moves the needle in ecommerce.
Practical financial insights for ecommerce owners — written by advisors who work with real brands every day. No theory, no fluff.
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How Big Is Big Enough?
Revenue is up, but it still doesn't feel like enough. Cyndi Thomason shares three questions that help ecommerce owners define a right-sized business, and why...
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Closing: Thriving
What thriving looks like isn't a revenue number. Cyndi Thomason closes the Ron Baker four spheres series and shows ecommerce owners how to pick the one spher...
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Purpose and Meaning
Why did you start your business? Your answer shapes every financial decision you make. Here's how a lifestyle business, a growth machine, and a business buil...
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Wisdom and Understanding
Your P&L says you made money, but your bank account says otherwise. Cyndi Thomason explains profit vs cash flow for ecommerce owners, and why cash runway and...
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Health and Wellbeing
Lying awake at 2 a.m. wondering if you can afford the next inventory order? Cyndi Thomason explains why cash flow anxiety comes from not seeing your numbers,...
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Profit Is the Applause
Hit a million in sales but no profit to show for it? Cyndi Thomason shares Ron Baker's ProfitCon insight: profit is the applause, not the performance, and wh...
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