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Cash Flow

Tariff and Trade War

by Maverick Licerio 

June

25

2026

The tariff and trade war will impact you and now is the time to start planning. After 2024 where fees and prices went up dramatically, margins are already tight. It is time to get a plan together. Here’s what you can do [ read more...]

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Cash Flow

The Metric That Matters Most

by Maverick Licerio 

June

25

2026

Remember all the uncertainty in 2020 with COVID and how it all turned into sunshine and roses? It was thrilling to be in the land of ecommerce growth and cheap working capital and 10x multiples. Those days are gone, and they’re not [ read more...]

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Cash Flow

Simple It Up

by Maverick Licerio 

June

25

2026

Seth Godin once wrote about the difference between dumbing something down and simplifying it. Dumbing down removes the substance. Simplifying it up preserves the substance while making it accessible. That distinction matters enormously. Stop stressing over complex financials — simple it up. [ read more...]

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Business Advice

Major Force = Major Movement

by Maverick Licerio 

June

25

2026

This weekend I worked on cleaning up the creek bank on our property from a flood we had late last year. We have a huge new rock bar along the bluff now that I clambered over picking up the trash the floodwaters [ read more...]

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Cash Flow

Face 2025 Head On

by Maverick Licerio 

June

25

2026

How do you keep going when every direction you turn there is another challenge? I feel like my word for 2024 has to be resilience. My home state of North Carolina certainly showed us what resilience looks like after Hurricane Helene. Face [ read more...]

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Entrepreneurs

Need a Lifeline Right Now?

by Maverick Licerio 

June

25

2026

A few months ago, I was given the most generous gift from a colleague. It had been a rough week — two long-term employees were diagnosed with significant health issues. These are my friends. I was carrying a lot. My colleague showed [ read more...]

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Tariff and Trade War


The Metric That Matters Most


Simple It Up


Major Force = Major Movement

Copyright 2026 Cyndi Thomason -

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