How do you make a plan? I’ve come to realize that most people start the same way: they just pick a number. Ten percent growth. Twenty percent growth. A revenue target that sounds ambitious enough to motivate the team, without much behind [ read more...]
Quick Summary: It’s easy to let assumptions about your customer’s needs go unquestioned, especially the ones that feel obvious. Asking “who is your product for” instead of “what is your product for” can uncover seasons of demand and customer types you’ve been [ read more...]
Quick Summary: Ecommerce owners often reinvest every dollar into inventory and growth, which builds a habit of never paying themselves. The fix is simple: set aside 5% of every Amazon or Shopify deposit into a dedicated Owner’s Pay account for three months [ read more...]
Most owners make their biggest decisions the same way. They use gut feelings, a little hope, and maybe a decent guess about what might happen. Should I hire this person? Launch this product? Push into a new channel? Increase ad spend? Every [ read more...]
For a few months now we have been enjoying the common milkweed growing along the road we walk each morning. The leaves are thick and coarse. The stem is sturdy and straight. The globe of pink umbel bloom looks odd to me, [ read more...]
I ask a lot of owners whether their business gives them the life they actually wanted. Most of the time, their honest answer is “not yet.” They started this business to create freedom, flexibility, and income that didn’t depend on someone else’s [ read more...]