Built for ecommerce.
Obsessed with profit.
Your Profit Team exists because ecommerce finances are genuinely different — and most financial advisors don't understand them. We do. We've spent over a decade inside the numbers of 500+ ecommerce brands and we wrote the book on Profit First for ecommerce sellers.
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The numbers told a story no one else was reading.
Cyndi Thomason started bookskeep in 2015 with a simple mission: give ecommerce sellers the financial clarity they needed to grow with confidence. What she discovered was that most sellers had no idea where their profit was going — or whether they had any at all.
After working with hundreds of brands across Amazon, Shopify, and multi-channel setups, Cyndi saw the same patterns repeating. Revenue growing. Cash tightening. Owners paying themselves last — or not at all. She became a Certified Profit First Professional at the Mastery Level and wrote Profit First for Ecommerce Sellers to put a proven framework into every seller's hands.
Your Profit Team was built to go further — bringing fractional CFO-level strategy to brands doing $2.5M or more who are ready to stop guessing and start building real financial operating systems.
"Most ecommerce owners are running blind. Revenue looks good on paper, but cash is always tight. That gap — between revenue and real profit — is exactly what we fix."
Cyndi Thomason
Founder, Your Profit Team & bookskeep
Certified Profit First Professional, Mastery Level
Author, Profit First for Ecommerce Sellers
What we found when we went inside the numbers
We analyzed 37 ecommerce businesses in depth. What we found changed how we advise every client — and confirmed what we suspected about how most brands are actually performing.
The people behind your numbers
Specialists who've been inside ecommerce finances long enough to know exactly where the problems hide.
Cyndi Thomason
Founder & Lead Strategist
Certified Profit First Professional at the Mastery Level. Author of Profit First for Ecommerce Sellers. Founder of bookskeep. Over a decade guiding ecommerce brands to financial clarity — and 500+ clients worldwide to show for it.
Jeremy Gross
CFO Advisor
Former ecommerce brand owner turned fractional CFO. Jeremy brings the perspective of someone who's sat on both sides of the table — he's built P&Ls from scratch and knows firsthand where cash disappears in a scaling brand.
Amber Smith
Cash Flow Coach
Amber works directly with clients to build the cash flow habits and systems that make financial stability stick. Her specialty: translating complex cash flow dynamics into clear, actionable steps sellers can actually follow.
We don't work with every kind of business. That's the point.
Ecommerce finances aren't like any other business model. Inventory cycles, platform fees, ad spend ratios, seasonal cash crunches, multi-channel complexity — these require a specialist, not a generalist.
When you work with Your Profit Team, you're working with advisors who spend 100% of their time inside ecommerce numbers. We've seen your exact problem before — and we know exactly where to look.
- Deep expertise in Amazon, Shopify, and multi-channel financials
- Inventory financing cycles and cash timing specific to physical goods
- Platform fee benchmarks across seller types and categories
- Ad spend analysis tied directly to profit, not just ROAS
- Profit First methodology adapted specifically for ecommerce margins
- 500+ ecommerce businesses served — pattern recognition no generalist can match
Need ecommerce bookkeeping too?
Your Profit Team is the strategic advisory arm. bookskeep handles the day-to-day bookkeeping for ecommerce sellers who need accurate books before they can make great decisions. Both companies, one mission: financial clarity for ecommerce.
Visit bookskeep →Ready to see where your profit is going?
Book a discovery call and let's look at your numbers together. No pitch. Just a real conversation about where you are and what's possible.
Book a Discovery Call