Major Force = Major Movement

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This weekend I worked on cleaning up the creek bank on our property from a flood we had late last year. We have a huge new rock bar along the bluff now that I clambered over picking up the trash the floodwaters left behind. The force of that water moved massive rocks like they were pebbles.

Major force creates major movement. In your business, when you bring concentrated, focused effort to the right problem at the right time — things move. Not scattered effort across everything, but focused force on the highest-leverage point. Align your strategy, your cash, and your energy in the same direction. Then apply force. Watch what moves.

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About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She's also a speaker and thought leader in ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of Your Profit Team and bookskeep, which provide CFO advisory and Profit First accounting services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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