I Wrote a New Poem This Morning

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Sometimes poetry gives me access to creativity or what I’m feeling in a way I can’t get to just by journaling. Today I found just the gaping hole that I needed to fill with words. The business world can be brutal and beautiful at the same time, and poetry holds both without forcing resolution.

If ecommerce feels tough right now, you’re not alone. Many sellers are navigating real pressure — tighter margins, slower growth, rising costs. But you’re still here. That matters. Find your life raft — your community, your advisor, your practice. Hold on to it. The storms pass. The ones who make it through are the ones who didn’t let go.

About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She's also a speaker and thought leader in ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of Your Profit Team and bookskeep, which provide CFO advisory and Profit First accounting services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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