I can honestly say my sisters kept me together through one of the hardest seasons of my life. Being willing to talk when I needed to talk it out, making the effort to show up because we needed an in-person connection — that’s what got me through.

Who do you call when things get hard in your business? Every entrepreneur needs a support system — people who understand the weight of what you’re carrying and show up for you anyway. If you don’t have that yet, building it is one of the most important investments you can make. WEB Circles exist for exactly this reason — women in ecommerce supporting each other through the real stuff.