That’s how long your cash will last if nothing changes. And I know what you’re thinking: “I just need one more good sale.” But here’s the truth most coaches won’t tell you — a quick sale at thin margins won’t save you. It just delays the reckoning.

When you have two weeks of cash, the fastest path to stability is cutting expenses — not chasing revenue. Audit every outgoing dollar. Cancel anything that isn’t directly tied to fulfilling orders or generating sales. Then contact your suppliers and negotiate payment terms. Buy yourself time. Then build the forecast and the plan to make sure you never get this close to the edge again.