What do I do when my cash runway is dangerously short?

If you're reading this and your cash is down to two weeks, I want you to know there's nothing to be ashamed of.

So many factors that influence a business are out of our control.

My team doesn't place judgment. We just want to help.

Now let me be honest with you about what's possible from here.

When your runway is down to two weeks, there's not a tool that's magically going to turn your business around overnight.

A quick revenue hit or a sale isn't going to solve a structural cash problem.

Your business is running under a debt and cost structure that means your revenue set point has to change, and that takes months, not weeks.

But!

Don't panic yet. There are things we can do immediately.

Get aggressive about expenses. That's one of the levers you can pull quickly.

Talk to your vendors about payment terms.

Most won't offer unless you ask, and many will work with you, especially the ones you've paid on time for years.

Cut operating expenses that aren't required immediately.

Subscriptions you forgot about, tools you don't use the contractor who hasn't delivered, etc.

Stop spending ad money on products that aren't clearly profitable.

If you're spending to acquire customers on a product where the math doesn't work, that spend is making the runway shorter, not longer.

It's painful and really tough, I know.

But the earlier you get help, the more options you have.

If you wait until you're at the end of the runway, you run out of ways to turn.

The reader who reaches out with two weeks has more room to maneuver than the reader who waits until three days left.

If your runway is short right now, let's get on a call.

We'll look at it together and figure out the best starting point from where you stand.

You can also take our Ecommerce Business Performance Assessment for a quick analysis of your weakest structure points and get actionable tips on how to start improving.

You don't have to figure this out alone. Your Profit Team can help.

Cyndi